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In this lesson, we explore the 3 main strategies for targeting a market and how to find the most profitable market segment(s) and analyze their decision making process.

The goal is to find the most profitable market segments.

Next Steps – Using Worksheet 2, page 6, complete the following;

  1. Develop your ideal buyer avatar with detailed information on the demography, goals, frustrations, lifestyle and decision making.
  2. Post a screenshot of the developed avatar on the Facebook Group and request a review from the community.
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