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Here, we see what market segmentation is, it’s benefits and drawbacks. We also delve into the forms of market segmentation and apply the concept practically.

Next Steps – On page 4 of Worksheet 2, you will find an example of market segmentation within an industry. Use the illustration to;

  1. Identify the market segments in your target market.
  2. Decide on the segment that is most suited to your products/services.

REMEMBER
P.S – This task is due latest 24 hours before the next live coaching call. A penalty will apply to defaulters.

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