Here, we see what market segmentation is, it’s benefits and drawbacks. We also delve into the forms of market segmentation and apply the concept practically.
Next Steps – On page 4 of Worksheet 2, you will find an example of market segmentation within an industry. Use the illustration to;
REMEMBER
P.S – This task is due latest 24 hours before the next live coaching call. A penalty will apply to defaulters.